Means or End?
This is SO neat! Check out how the unexpected had to have had made people’s head turn!!!
Check out these ads for the Copenhagen Zoo.
I love advertising like this—a refusal to march lock-step with the status quo.
If advertising is putting up a billboard, then hey—put up a billboard and call it a day. But if advertising is communicating a message in a way that gets noticed, then maybe (probably) a billboard isn’t the best thing.
Whoever created this campaign understands the difference between a means and an end. Advertising is a means—it’s supposed to accomplish something other than advertising…..
